Our 25ft STUDâ„¢ Tape Measure is the industry's most durable tape measure, equipped with innovative EXO360â„¢ Blade Technology. EXO360â„¢ protects your tape's blade from ripping and wearing, delivering the longest-lasting blade on the market. The tape delivers 17' of reach* allowing you to take long measurements on your own and reach further on the jobsite. Cutting-edge measuring tape blade technology, combined with a fully-reinforced impact-resistant frame makes STUDâ„¢ Tape Measures the most durable retractable tape measure for all your jobsite needs. STUDâ„¢ measuring tapes also feature double-sided printing for easy reading as well as a finger stop to control blade retraction.